Workshop: Emails Appeals
June 13, 2024 11:30am-4:00pm ET
Overview
Email has become an essential tool for today’s annual giving programs. But as donor inboxes fill up, it’s become even more difficult to make email appeals stand out and get opened. Understanding key principles and current best practices in email marketing will help you make sure that your institution’s email campaigns resonate with donors and remain an important aspect of its overall fundraising strategy.
Join us on Thursday, June 13th, for an interactive online workshop that will provide you and your colleagues with a framework for developing email appeals to support your annual fundraising efforts.
Participants will have an opportunity to:
- Discover the latest trends and best practices in developing email appeals.
- Meet and get to know colleagues from other institutions.
- Find out how other organizations approach their work.
- View and discuss real examples, issues, and ideas.
- Examine your own efforts and identify opportunities for improvement.
- Obtain tools, templates, and other materials
- Earn CFRE credit
- And more!
This event is ideal for advancement professionals at educational institutions who wish to learn more about email fundraising.
- Save $250 when you register by May 3, 2024
- AGN Members save an additional 40%
- Receive further discounts when registering multiple attendees from one institution
Program
(all times are EDT)
11:20pm - Sign-In Begins
11:30pm - Welcome/General Session
Meet the faculty, get an overview of the program, and learn key concepts of email fundraising.
12:45pm - Assignment/Break
Take time to complete a short assignment, rest, get a snack, check email, etc.
1:00pm - Introductions, Issues, and Opportunities
Meet peers from other institutions and use a self assessment tool to identify potential growth areas and develop actionable strategies to improve your program.
2:15pm - Break
Take a little time to rest, get a snack, check email, etc.
2:30pm - Show & Tell
Share an example of an email appeal and get feedback from your group on how to improve it.
3:45pm - Bringing It All Together
Hear key takeaways, lessons learned, and final words of advice from the workshop’s expert faculty.
4:00pm - Workshop Ends
Note: Only one person/login per institutional registration.
Faculty
Megan Poole
With over 10 years of experience in education and fundraising, Megan has led annual giving and direct marketing programs at the University of Virginia and the University of Florida. Her other experience includes work as a college writing instructor and a high school English teacher. She holds a B.A. in English from Wesleyan College and an M.A. in English from Syracuse University.
Megan Rajski
With over 12 years of experience in education and annual giving, Megan has led annual giving and donor participation programs at Fairfield University and the University of Chicago. Her other experience includes work in admissions and direct marketing. She holds a B.F.A. in Communications from Valparaiso University and an M.B.A. from University of Phoenix.
Dan Allenby | Principal & Founder at Annual Giving Network
For more information about this workshop, please contact us at 888.407.5064 or [email protected].