UMass Amherst Foundation
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | For past UMassGives, the only group targeted was donors to UMassGives. In 2024, we decided to add a segment - people who give in the spring but not to UMG. We instituted a letter to the spring donors and kept the postcard for the UMG donors. The letter was designed to push folks to UMG. |
| Submitted By | Faith Linsky - Associate Director Annual Giving |
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