Luther College
| Audience | General |
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| Purpose | Appeal |
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| Description | We revamped our End of Fiscal Year appeal from a letter from the Annual Giving team that focused on the end of our fiscal year (something donors don't particularly care about) to mailer that celebrated the highlights of the past academic year. We heard a lot of positive response to the messaging of the mailer. What's more, giving to The Luther Fund was up 25% in June and 52% in July over the past FY - so we believe that this mailer laid the groundwork for a strong first quarter of the current FY. |
| Submitted By | Allie Scott - Director of Annual Giving & Engagement |
| Year | 2023 |
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