University of Washington
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
|
| Description | This was our holiday campaign from last year. Overall, the campaign was very successful in both acquisition and retention performance helping us bring a strong end to the calendar year. This campaign was sent to all donor segments and focused on the retention of donors, 2nd ask, and engagement/acquisition of recent alumni (graduates of the last decade GOLD). |
| Submitted By | Thomas Duke - Director of Annual Giving |
| Year | 2022 |
| Keywords |
|
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!
- s
- s