AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!
|Click image to view complete sample
This is our annual direct mail appeal and it is sent to approximately 1300 individual donors. The donors are segmented into lists based on their giving history, gift amounts and tendencies. All of our top donors receive personalized follow up after the letter is mailed.
|Kara Fagan-Rayner - Sr. Director Annual Giving & Development Operations