FY'24 Annual Giving Benchmark Survey

FY’24 Annual Giving Benchmark Survey

Thank you for your interest in AGN’s FY’24 Annual Giving Benchmark Survey. Each year, hundreds of colleges, universities and independent schools participate and the data collected is used to identify industry trends and help programs benchmark their performance. You can submit your data using the form below. All survey participants receive access to the results. If you have any questions or need assistance, please contact [email protected].

"*" indicates required fields

1. Institution Name*

2. Please select the cohort that best describes your institution.*

3. How much "total revenue" was raised by your institution in FY'24? (i.e., combined major gifts + annual gifts + any other gift type including cash and/or pledge payments) Please use numeric format (e.g., $100,000,000).

4. How much of the total revenue raised by your institution in FY'24 was considered "annual giving"? Please use numeric format (e.g., $100,000).

5. Which of the following most closely describes what gifts would count as "annual giving" at your institution?*

6. How many "total donors" made a gift to your institution in FY'24? (i.e., any constituency, any designation, any amount) Please use numeric format without commas (e.g., 5000).

7. How many "alumni donors" (i.e., graduate and undergraduate combined) did your institution have in FY'24? Please use numeric format without comas (e.g., 5000)

8. How many "total living alumni" (i.e., graduate and undergraduate combined) did your institution have at the end of FY'24? Please use numeric format (e.g., 35,000)

9. Please estimate the "participation rate" (i.e., # of donors / # of living constituents) for the following constituencies in FY'24. Please provide your answer as a percentage (e.g., 9%)

Alumni (all combined graduate and undergraduate)

Senior Class

Young Alumni (10 years out)

Reunion Alumni

Parents (current)

Faculty & Staff

10. Please estimate your "alumni donor retention rate" for FY'24 (i.e., percentage of alumni who donated two years ago who also made a gift last year - 7%.)

11. When fully staffed, how many people work in your institution’s annual giving department and/or have “annual giving” as their primary job responsibility? For part-time staff, use 0.5 for each person. Please count staff from central and school units. DO NOT include student workers or student callers.

12. What was the total operating budget (excluding staff salaries) for your annual giving program in FY'24? Please use a numeric format (e.g., $100,000).

Submit Your Information

Please provide your contact information:

First Name*

Last Name*

Title*

Work Email*

Cell Phone

Personal Email

Are you the head of annual giving at your institution?*

To complete this survey, please check the box below and click submit.

Permission*
I verify that the information I am submitting is accurate to the best of my knowledge and I give permission for AGN to use and share this information for research, benchmarking and other purposes.

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