Luther College has had a robust phonathon program for 40 years. Many, many alumni remember volunteering in Luther's Phonathon program while they were at school and actively wait to give their annual gift until they get a phone call from this year's Phonathon.

Because our team has been undergoing a database transition, we were not able to run Phonathon this past year. This was a special appeal to donors who had only given through phonathon in the past 4 fiscal years and hadn't yet given this fiscal year because we weren't calling.