Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
University of Mary WashingtonGeneralAppeal
Northwest Missouri State UniversityGeneralAppeal
Fort Hays State UniversityGeneralAppeal
The State University of New York at OneontaGeneralAppeal
New York UniversityGeneralAppeal
Wayne State UniversityGeneralAppeal
Babson CollegeGeneralAppeal
Luther CollegeGeneralAppeal
Dalhousie UniversityGeneralAppeal
Alverno CollegeGeneralAppeal
Birmingham-Southern CollegeGeneralAppeal
University of VirginiaGeneralOther
Wellesley CollegeGeneralOther
Bishop O'Dowd High SchoolParentsOther
Saint Mary's University of MinnesotaGeneralOther
Northern Arizona UniversityGeneralStewardship
Washington State UniversityGeneralStewardship
Brown UniversityGeneralStewardship
Virginia Military InstituteGeneralStewardship
  Institution Audience Purpose