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Title
Giving Day Save the Date Postcard
Institution
A.T. Still University
Submitted By
Dalton Rolland Associate Director of Sustained Giving
Category
Special Campaigns/Challenges
Institution Type
College / University
What fiscal year did this effort occur?
2021
Description
This effort is actually via the neighboring undergraduate institution. The attached is a postcard from the Bulldogs are Beautiful Giving Day, a 24-hour period highlighting the athletics programs, the school of business, Truman Food Pantry, the piano lab, and a student research fund.
What makes this unique
In early 2020, Truman State University went through a rebranding which included a new logo and tagline. This direct mail piece incorporated the new logo and had matching funds available for several of the areas of support included.
Outcome
This campaign was reportedly the most successful event to date. Even more so than the campaigns during the sesquicentennial year.