A.T. Still University – Giving Day Save the Date Postcard
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| Title | Giving Day Save the Date Postcard |
| Institution | A.T. Still University |
| Submitted By | Dalton Rolland Associate Director of Sustained Giving |
| Category | Special Campaigns/Challenges |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2021 |
| Description | This effort is actually via the neighboring undergraduate institution. The attached is a postcard from the Bulldogs are Beautiful Giving Day, a 24-hour period highlighting the athletics programs, the school of business, Truman Food Pantry, the piano lab, and a student research fund. |
| What makes this unique | In early 2020, Truman State University went through a rebranding which included a new logo and tagline. This direct mail piece incorporated the new logo and had matching funds available for several of the areas of support included. |
| Outcome | This campaign was reportedly the most successful event to date. Even more so than the campaigns during the sesquicentennial year. |