Alumni Association of the University of Michigan – Alumni Association Life Member Appeal
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| Title | Alumni Association Life Member Appeal |
| Institution | Alumni Association of the University of Michigan |
| Submitted By | Samantha Sugiyama Development Generalist |
| Category | Direct Mail Appeals |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2021 |
| Description | Develop assets for a letter and email that will be sent to Alumni Association Life Members as a means to share the impact of their membership and ask them to contribute again to further the mission of AAUM. |
| What makes this unique | Outreach to our members specifically and members feel that a sustaining Life Membership gift would go above and beyond and be pivotal in helping us reach our goals of continued success and connection for our alumni in a difficult year. |
| Outcome | Resulted in 198 donors, 243 gifts and $33,475 in revenue. |