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Title
Alumni Association Life Member Appeal
Institution
Alumni Association of the University of Michigan
Submitted By
Samantha Sugiyama Development Generalist
Category
Direct Mail Appeals
Institution Type
College / University
What fiscal year did this effort occur?
2021
Description
Develop assets for a letter and email that will be sent to Alumni Association Life Members as a means to share the impact of their membership and ask them to contribute again to further the mission of AAUM.
What makes this unique
Outreach to our members specifically and members feel that a sustaining Life Membership gift would go above and beyond and be pivotal in helping us reach our goals of continued success and connection for our alumni in a difficult year.
Outcome
Resulted in 198 donors, 243 gifts and $33,475 in revenue.