Temple University – President's Fall Appeal
| Click the image to the right to download the complete sample |
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| Title | President's Fall Appeal |
| Institution | Temple University |
| Submitted By | Molly Clark Davis Executive Director, Annual Giving |
| Category | Direct Mail Appeals |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2021 |
| Description | The attached kit is our annual President's appeal traditionally sent in October. The sample attached is broken into three segments: retention, renewal and acquisition. Parents were not spoken to directly in this appeal, but current parents with children under the age of 23 did receive it. |
| What makes this unique | This is not a unique or innovative appeal, however the President's appeal does perform well for us with alumni and we were pleased with the parent results this year (especially given the year and the timing of the appeal). |
| Outcome | Retention results: 51 parent donors |