Click the image to the right to download the complete sample
Title
President's Fall Appeal
Institution
Temple University
Submitted By
Molly Clark Davis Executive Director, Annual Giving
Category
Direct Mail Appeals
Institution Type
College / University
What fiscal year did this effort occur?
2021
Description
The attached kit is our annual President's appeal traditionally sent in October. The sample attached is broken into three segments: retention, renewal and acquisition. Parents were not spoken to directly in this appeal, but current parents with children under the age of 23 did receive it.
What makes this unique
This is not a unique or innovative appeal, however the President's appeal does perform well for us with alumni and we were pleased with the parent results this year (especially given the year and the timing of the appeal).