Temple University – President's Fall Appeal

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TitlePresident's Fall Appeal
InstitutionTemple University
Submitted ByMolly Clark Davis
Executive Director, Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2021
Description

The attached kit is our annual President's appeal traditionally sent in October. The sample attached is broken into three segments: retention, renewal and acquisition. Parents were not spoken to directly in this appeal, but current parents with children under the age of 23 did receive it.

What makes this unique

This is not a unique or innovative appeal, however the President's appeal does perform well for us with alumni and we were pleased with the parent results this year (especially given the year and the timing of the appeal).

Outcome

Retention results: 51 parent donors
Renewal results: 7 parent donors
Acquisition results:47 parent donors