Birmingham-Southern College – Customized Anniversary Appeal
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| Title | Customized Anniversary Appeal |
| Institution | Birmingham-Southern College |
| Submitted By | Lauren Tennant Assistant Director of Annual Giving |
| Category | Direct Mail Appeals |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2021 |
| Description | Prior to FY21, donors did not receive any communications regarding an upcoming donation anniversary. This year, we implemented a direct mail reminder that encourages donors to make another gift to the college. While the project is ongoing, the response has been positive and generated renewals. |
| What makes this unique | For our institution, this was a new project for us in FY21. We worked to gather wording and photos, as well as researching best practices for gift anniversary processes. This was a long-time goal of ours, and we were excited about implementing our project! |
| Outcome | NA |