Birmingham-Southern College – Customized Anniversary Appeal

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TitleCustomized Anniversary Appeal
InstitutionBirmingham-Southern College
Submitted ByLauren Tennant
Assistant Director of Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2021

Prior to FY21, donors did not receive any communications regarding an upcoming donation anniversary. This year, we implemented a direct mail reminder that encourages donors to make another gift to the college. While the project is ongoing, the response has been positive and generated renewals.

What makes this unique

For our institution, this was a new project for us in FY21. We worked to gather wording and photos, as well as researching best practices for gift anniversary processes. This was a long-time goal of ours, and we were excited about implementing our project!