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|Title||Customized Anniversary Appeal|
|Submitted By||Lauren Tennant|
Assistant Director of Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2021|
Prior to FY21, donors did not receive any communications regarding an upcoming donation anniversary. This year, we implemented a direct mail reminder that encourages donors to make another gift to the college. While the project is ongoing, the response has been positive and generated renewals.
|What makes this unique|
For our institution, this was a new project for us in FY21. We worked to gather wording and photos, as well as researching best practices for gift anniversary processes. This was a long-time goal of ours, and we were excited about implementing our project!