Washington University in St. Louis – Loyalty Society Spring E-Appeal

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TitleLoyalty Society Spring E-Appeal
InstitutionWashington University in St. Louis
Submitted ByEmma Dent
Advancement Communications Specialisty
CategoryEmail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2020
Description

These materials were sent as part of our March Loyalty Society letter and email appeals in March 2020. We send invitation and renewal versions of both solicitations.

What makes this unique

The Washington University Loyalty Society recognizes alumni and current students who make a gift of any amount, anywhere within the university, for two or more consecutive years. The Loyalty Society is an initiative we're continuously trying to boost, as it enables alumni and students with less giving capacity to still feel part of the WashU philanthropic community. We refer to Loyalty Society members as being "WashULoyal."

Outcome

Because of budgetary streamlining, we cancelled this print appeal for FY21. We still plan to send a Loyalty Society appeal email in March but are looking for new ways to revitalize the message, especially seeing as it will no longer be tied to a letter.