Antioch College – Sustaining Support Regular Donor Appeal

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TitleSustaining Support Regular Donor Appeal
InstitutionAntioch College
Submitted ByJames Lippincott
Director of Communications & Annual Fund
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2021

This effort, targeted at regular supporters has three primary and interconnected goals: 1.) To encourage regular, annual support; 2.) To reduce the number of lapsed donors (LYBUNTS and SYBUNTS); and 3.) To bring in more donations earlier in the fiscal year.

What makes this unique

Antioch College has achieved great success with its annual Million Dollar March Match (MDMM) giving challenge over the last several years. But with this success comes a downside: many donors now wait to make their gift until the month of March. This challenge seeks to build on the success of MDMM while bringing more funds in earlier (and more regularly). The appeal also builds on the messaging for the College's "Antioch College Works" program.