Amherst College – Giving Day Save the Date Postcard
| Click the image to the right to download the complete sample |
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| Title | Giving Day Save the Date Postcard |
| Institution | Amherst College |
| Submitted By | Traci Wolfe Director of the Amherst Fund |
| Category | Direct Mail Appeals |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2019 |
| Description | Amherst sent this postcard in advance of its giving day. |
| What makes this unique | The design was a lot of fun and different than what we've done. It also introduced (subtly) the theme of the day, which involved donuts (more materials to follow). |
| Outcome | The design was used on posters and table tents on campus, as well, to introduce the Giving Day effort. |