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Title
Giving Day Save the Date Postcard
Institution
Amherst College
Submitted By
Traci Wolfe Director of the Amherst Fund
Category
Direct Mail Appeals
Institution Type
College / University
What fiscal year did this effort occur?
2019
Description
Amherst sent this postcard in advance of its giving day.
What makes this unique
The design was a lot of fun and different than what we've done. It also introduced (subtly) the theme of the day, which involved donuts (more materials to follow).
Outcome
The design was used on posters and table tents on campus, as well, to introduce the Giving Day effort.