Watkinson School – Teacher Appreciation Giving Day Postcard

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TitleTeacher Appreciation Giving Day Postcard
InstitutionWatkinson School
Submitted ByKristen Gordon
Director of Annual Fund and Alumni Relations
CategorySpecial Campaigns/Challenges
Institution TypeIndependent School
What fiscal year did this effort occur?2019

We did a very targeted postcard mailing to 5 different constituencies for our Teacher Appreciation Day of Giving Spring Campaign. We used five different donor quotes and photos to connect with those different sub-groups.

What makes this unique

I believe this effort is unique and how personalized we got toward each sub-group.


Not only did we raise over $60,000 toward our annual fund goal with this mini campaign, we received strong positive feedback on this piece during a typically down month of giving. (April)