|Click the image to the right to download the complete sample|
|Title||Teacher Appreciation Giving Day Postcard|
|Submitted By||Kristen Gordon|
Director of Annual Fund and Alumni Relations
|Institution Type||Independent School|
|What fiscal year did this effort occur?||2019|
We did a very targeted postcard mailing to 5 different constituencies for our Teacher Appreciation Day of Giving Spring Campaign. We used five different donor quotes and photos to connect with those different sub-groups.
|What makes this unique|
I believe this effort is unique and how personalized we got toward each sub-group.
Not only did we raise over $60,000 toward our annual fund goal with this mini campaign, we received strong positive feedback on this piece during a typically down month of giving. (April)