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|Title||Mid-Day Challenge Email|
|Institution||Washington & Jefferson College|
|Submitted By||Chris Hughes|
Director of Annual Giving
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
This was an email we sent out around 2 pm on the afternoon of our annual Day of Giving to encourage participation during what we know is generally a slow time for gifts on that day. The email announced a new challenge match for the next 100 gifts.
|What makes this unique|
This was a challenge match that we decided not to announce beforehand. We strategically held it in reserve. Our Day of Giving past years' results (2018 was W&J's 4th annual day of giving) told us mid-afternoon needed a boost, so heading into Day of Giving we generally assumed mid-afternoon is where it would be used, but we also started the Day with an open mind and let the day's results drive that decision.
To add 100 online gifts in as short a time span as possible on that date.
It took less than an hour to get those 100 gifts. Note: W&J’s alumni base is only slightly more than 13,000, not all of whom are emailable.