Alfred State – 2nd Giving Day Mailing
| Click the image to the right to download the complete sample |
|
|---|---|
| Title | 2nd Giving Day Mailing |
| Institution | Alfred State |
| Submitted By | Trish Haggerty Director of Annual Giving |
| Category | Direct Mail Appeals |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2017 |
| Description | This was our second annual Day of Giving. Our goal was to raise $120,000 from at least 500 donors. We combined online challenges and posts, with emails, a mailing and on campus events to celebrate the day and engage as many people as possible. |
| What makes this unique | Giving Days are not unique to higher education. We are a small SUNY school that just recently completed our NCAA Division III requirements. We do not have a huge athletic following and our alumni base is small on the grand scale of things....so to have a successful giving day with this much participation is unique to us. |
| Primary Goal | Outside of our monetary goal, and our donor count goal, we hoped to acquire first time donors, reengage lapsed donors and produce second annual gifts. |
| Outcome | We raised $152,000 from just over 950 donors. |