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Title
2nd Giving Day Mailing
Institution
Alfred State
Submitted By
Trish Haggerty Director of Annual Giving
Category
Direct Mail Appeals
Institution Type
College / University
What fiscal year did this effort occur?
2017
Description
This was our second annual Day of Giving. Our goal was to raise $120,000 from at least 500 donors. We combined online challenges and posts, with emails, a mailing and on campus events to celebrate the day and engage as many people as possible.
What makes this unique
Giving Days are not unique to higher education. We are a small SUNY school that just recently completed our NCAA Division III requirements. We do not have a huge athletic following and our alumni base is small on the grand scale of things....so to have a successful giving day with this much participation is unique to us.
Primary Goal
Outside of our monetary goal, and our donor count goal, we hoped to acquire first time donors, reengage lapsed donors and produce second annual gifts.