American International College – "You Can" Appeal

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Title"You Can" Appeal
InstitutionAmerican International College
Submitted BySarah Monson
Assistant Director of Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2018

This is our fall 2018 appeal that was sent out to past donors (LYBUNTS, SYBUNTS) and alumni (graduates of the last 10 years, and classes 1968-1988).

What makes this unique

We deviated from our traditional legal size letter and created an appeal that is heavy on the visual and minimized the wording to a few short paragraphs in hopes of capturing our readers' attention.

Primary Goal

Donor acquisition and reactivation.