Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Anniversary Appeal EmailsUniversity of PittsburghEmail Appeals2018
Gift Policies and GuidelinesKean University FoundationMisc/Other2020
Alum Contact Info Update Email to ParentBishop O'Dowd High SchoolMisc/Other2021
Volunteer Calling & Text ScriptMary Institute and Saint Louis Country Day School (MICDS)Volunteer Materials2021
Faculty/Staff Lego Brick AppealSan Francisco State UniversityDirect Mail Appeals2018
GOLD Society AppealAmerican International CollegeDirect Mail Appeals2021
Anniversary Card AppealCanisius CollegeDirect Mail Appeals2022
Campaign Steering Committee ToolkitBaker UniversityVolunteer Materials2017
Charitable Gift Annuities BrochureKean University FoundationLeadership Giving Materials2020
Non-Solicit Engagement Texting CampaignAzusa Pacific UniversityPhonathon Materials2020
Sample SMS Texts for Phonathon CallersThe State University of New York at OneontaPhonathon Materials2021
Scholarship Fund Renewal MailingTexas Lutheran UniversityDirect Mail Appeals2018
Giving Day ChallengesUrsinus CollegeSpecial Campaigns/Challenges2021
"For the Boys" AppealCardigan Mountain SchoolDirect Mail Appeals2017
Chapel Renovation Naming AppealUniversity of St. ThomasDirect Mail Appeals2019
Student Caller Job Ad EmailGeorgia TechPhonathon Materials2021
Scholarship Appeal LetterMount Mercy UniversityDirect Mail Appeals2018
First Time Donor PostcardCardigan Mountain SchoolStewardship Communications2018
Scholarship Direct Mail AppealUniversity of Missouri - St. LouisDirect Mail Appeals2019
Alumni Association Membership AppealOregon State UniversityEmail Appeals2020
 Title Institution Category FY