Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Anniversary Card AppealCanisius CollegeDirect Mail Appeals2022
Soaring Eagle Sculpture Appeal LetterUND Alumni Association & FoundationDirect Mail Appeals2022
Calendar Year End Leadership AppealChatham UniversityDirect Mail Appeals2020
Cancer Center Lapsed Donor AppealUniversity of VirginiaDirect Mail Appeals2021
"Perfect Pair" Sock AppealAmerican UniversityDirect Mail Appeals2018
Fall Leadership Donor Renewal AppealIllinois State UniversityDirect Mail Appeals2021
Giving Day Save the Date PostcardSeton Hall UniversityDirect Mail Appeals2021
Graphic Depiction of Funding SourcesUniversity of Wisconsin- River FallsDirect Mail Appeals2019
Arts Membership Group AppealThe Music CenterDirect Mail Appeals2021
Spring Student Relief Fund AppealMacomb Community CollegeDirect Mail Appeals2021
Leadership Annual Fund AppealConcordia University, St. PaulDirect Mail Appeals2021
Student Interview Impact AppealPacific Lutheran UniversityDirect Mail Appeals2022
Alumni Chair Signers - Direct AppealCollegiate SchoolDirect Mail Appeals2022
QR Code AppealColorado State UniversityDirect Mail Appeals2022
Personal Note from 9th Grader to LYBUNTsLakeside SchoolDirect Mail Appeals2022
Bi-fold Final Letter of the Year (Hope)Lakeside SchoolDirect Mail Appeals2021
Mother/Daughter Appeal CampaignColorado State UniversityDirect Mail Appeals2022
Recurring Giving MailerDavidson CollegeDirect Mail Appeals2021
Fall Appeal with Student ProfilesDavidson CollegeDirect Mail Appeals2021
Annual Fund PostcardForsyth SchoolDirect Mail Appeals2021
 Title Institution Category FY