Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Faculty/Staff Lego Brick AppealSan Francisco State UniversityDirect Mail Appeals2018
GOLD Society AppealAmerican International CollegeDirect Mail Appeals2021
Anniversary Card AppealCanisius CollegeDirect Mail Appeals2022
Scholarship Fund Renewal MailingTexas Lutheran UniversityDirect Mail Appeals2018
"For the Boys" AppealCardigan Mountain SchoolDirect Mail Appeals2017
Chapel Renovation Naming AppealUniversity of St. ThomasDirect Mail Appeals2019
Scholarship Appeal LetterMount Mercy UniversityDirect Mail Appeals2018
Scholarship Direct Mail AppealUniversity of Missouri - St. LouisDirect Mail Appeals2019
Calendar Year End Leadership AppealChatham UniversityDirect Mail Appeals2020
"coMMunity" Calendar Year End AppealMount Mercy UniversityDirect Mail Appeals2017
New Fund Announcement MailingCalifornia State University, SacramentoDirect Mail Appeals2018
Sustaining Support Regular Donor AppealAntioch CollegeDirect Mail Appeals2021
"Invest in Me" Brochure AppealColorado Mesa University FoundationDirect Mail Appeals2017
Fall Appeal MailingCardigan Mountain SchoolDirect Mail Appeals2018
"My Journey" Calendar Year End AppealsGrinnell CollegeDirect Mail Appeals2017
Leadership Direct Mail PackageUNC Chapel HillDirect Mail Appeals2021
Cancer Center Lapsed Donor AppealUniversity of VirginiaDirect Mail Appeals2021
Scholarship Fund AppealTexas Lutheran UniversityDirect Mail Appeals2018
White Coat AppealRush University Medical CenterDirect Mail Appeals2020
Second Ask AppealUNC Chapel HillDirect Mail Appeals2019
 Title Institution Category FY