Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Mother/Daughter Appeal CampaignColorado State UniversityDirect Mail Appeals2022
Giving Tuesday Now Campaign PackageColorado State UniversitySpecial Campaigns/Challenges2020
Leadership Society BrochureColumbia CollegeStewardship Communications2020
Young Alumni Leadership Council BrochureColumbia CollegeStewardship Communications2020
Giving Day Origami Save the DateColumbia UniversityDirect Mail Appeals2018
Reunion Matching Challenge E-AppealColumbia University College of Dental MedicineEmail Appeals2021
Young Alumni ChallengeConcord AcademySpecial Campaigns/Challenges2018
"Intrusion" Young Alumni ChallengeConcordia CollegeEmail Appeals2017
Business School Case Competition AppealConcordia UniversityDirect Mail Appeals2021
Centre for the Arts Impact AppealConcordia UniversityDirect Mail Appeals2021
New Dean Introduction and AppealConcordia UniversityEmail Appeals2021
Leadership Annual Fund AppealConcordia University, St. PaulDirect Mail Appeals2021
Calendar Year End Gift Matching AppealConcordia University, St. PaulDirect Mail Appeals2021
Young Alumni Newsletter-style AppealConnecticut CollegeEmail Appeals2021
Annual Fund Impact BrochureConverse CollegeStewardship Communications2020
Fall Appeal with Personalized Post-ItsCornelia Connelly CenterDirect Mail Appeals2020
Young Alumni Self-MailerCornell CollegeDirect Mail Appeals2018
Loyalty Plain Text Email SeriesCornell UniversityEmail Appeals2018
Valentine's Day Stewardship EmailCornell UniversityStewardship Communications2018
"Meet the Class of 2022" AppealCornell UniversityEmail Appeals2018
 Title Institution Category FY