Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Calendar Year End Leadership AppealChatham UniversityDirect Mail Appeals2020
Leadership Donor E-NewsletterChatham UniversityStewardship Communications2021
Leadership Society BrochureChoate Rosemary HallLeadership Giving Materials2021
Parent Nondonor AppealChrist Church Episcopal SchoolDirect Mail Appeals2021
End of Year Holiday-themed AppealChrist Church Episcopal SchoolDirect Mail Appeals2020
Fall Appeal MailingCleveland Central Catholic High SchoolDirect Mail Appeals2018
Spring Appeal MailingColby-Sawyer CollegeDirect Mail Appeals2018
"Missing Torch" Lapsed Donor AppealColgate UniversityDirect Mail Appeals2019
New President Appeal With Student ArtCollege for Creative StudiesDirect Mail Appeals2020
10 Reasons to Donate Informational PieceCollege of DuPageStewardship Communications2020
Recent Grad $5 Ask Appeal PostcardsCollege of DuPageSpecial Campaigns/Challenges2019
"To Do Before Graduating" ChecklistCollege of DuPageMisc/Other2020
Alumni Chair Signers - Direct AppealCollegiate SchoolDirect Mail Appeals2022
Recurring Gift AppealColonial Williamsburg FoundationDirect Mail Appeals2019
Scholarship Donor Videos and CardsColorado Mesa UniversityStewardship Communications2021
"Invest in Me" Brochure AppealColorado Mesa University FoundationDirect Mail Appeals2017
"Donors and Scholars" Event InvitationColorado Mesa University FoundationStewardship Communications2018
Scholarship Donor Stewardship VideoColorado Mesa University FoundationStewardship Communications2020
Scholarship Donor Event InvitationColorado Mesa University FoundationStewardship Communications2020
Appeal Featuring Scholarship RecipientColorado Mesa University FoundationDirect Mail Appeals2021
 Title Institution Category FY