Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Fall E-appeal with VideoIndian Mountain SchoolEmail Appeals2021
Calendar Year End AppealInterlochen Center for the ArtsDirect Mail Appeals2021
Giving Day Challenge Solicitation AppealJames Madison UniversitySpecial Campaigns/Challenges2021
Parents Fund Info FlyerJames Madison UniversityMisc/Other2020
New Parent Checklist AppealJames Madison UniversityDirect Mail Appeals2021
Leadership Donor Tri-Fold AppealJohn Brown UniversityDirect Mail Appeals2021
Alumni Connect-A-Thon MailerJohn Burroughs SchoolStewardship Communications2021
Global Health Crowdfunding CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2022
June Post-Giving Day CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2021
Board of Trustees Customized AppealJohns Hopkins University & MedicineLeadership Giving Materials2022
Scholarship Fund BrochureKean University FoundationSpecial Campaigns/Challenges2021
Volunteer NewsletterKean University FoundationVolunteer Materials2020
Annual ReportKean University FoundationStewardship Communications2020
Appeal Featuring Donor Impact MessageKeck Graduate InstituteDirect Mail Appeals2021
Pull Tab "Back to School" AppealKent State UniversityDirect Mail Appeals2022
#GivingTuesday Newspaper-style AppealKent State UniversityDirect Mail Appeals2022
#GivingTuesday Matching CampaignKent State UniversitySpecial Campaigns/Challenges2022
Kettering Keepers Recurring Giving AskKettering UniversityMisc/Other2022
EOY Reminder to almost Lapsed DonorsKnox CollegeEmail Appeals2022
Alumni MagazineKnoxville Catholic High SchoolMisc/Other2020
 Title Institution Category FY