Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Athletics Giving DayBucknell UniversitySpecial Campaigns/Challenges2018
Employee Giving Campaign Volunteer GuideBucknell UniversityVolunteer Materials2019
First Year Alum Connection MailerBYUDirect Mail Appeals2021
Renewal Email CampaignCal PerformancesEmail Appeals2020
Impact Report EmailCal PerformancesStewardship Communications2018
Parent Giving Informational FlyerCal PolyMisc/Other2019
Giving Day Web Site ToolkitCalifornia Institute of TechnologyMisc/Other2018
Summer Annual Fund AppealCalifornia Institute of TechnologyDirect Mail Appeals2021
Fall Appeal with Variable AskCalifornia Institute of TechnologyDirect Mail Appeals2021
Day of Caring Giving DayCalifornia Lutheran UniversitySpecial Campaigns/Challenges2020
Virtual President's DinnerCalifornia Lutheran UniversityStewardship Communications2020
Crowdfunding Launch VideoCalifornia State University San MarcosMisc/Other2022
Giving Day ChallengeCalifornia State University San MarcosSpecial Campaigns/Challenges2019
Lybunt Renewal AppealCalifornia State University San MarcosDirect Mail Appeals2022
Scholarship Donors Reminded of ImpactCalifornia State University San MarcosEmail Appeals2021
Parent Appeal from Student in SpanishCalifornia State University, NorthridgeDirect Mail Appeals2022
Alumni Association Scholarship CampaignCalifornia State University, Northridge (CSUN)Special Campaigns/Challenges2021
Crowdfunding Marketing CampaignCalifornia State University, Northridge (CSUN)Special Campaigns/Challenges2019
New Fund Announcement MailingCalifornia State University, SacramentoDirect Mail Appeals2018
Greek Life Commons Brick AppealCalifornia University of PennsylvaniaSpecial Campaigns/Challenges2021
 Title Institution Category FY