Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Vice President Introduction and AppealWestern Kentucky UniversityDirect Mail Appeals2020
Student Caller Profile Email AppealWestern Michigan UniversityEmail Appeals2021
Adopt a Student Athlete AppealWestern UniversityEmail Appeals2021
Customized Athletics AppealWestern UniversityDirect Mail Appeals2020
Social Media Donor Stewardship GIFsWestminster (Atlanta)Stewardship Communications2018
Senior Parent Incentive CampaignWestminster (Atlanta)Special Campaigns/Challenges2020
Gift ReceiptWestminster (Atlanta)Stewardship Communications2018
Volunteer HandbookWestminster (Atlanta)Volunteer Materials2017
Last Chance Challenge AppealWestminster (Atlanta)Email Appeals2020
Annual Report, Appeal & Survey PackageWestminster CollegeStewardship Communications2020
5th Reunion Appeal with 1978 HistoryWestover SchoolEmail Appeals2022
Annual Fund Postcard AppealWesttown SchoolDirect Mail Appeals2018
Giving Day Stewardship MailingWheaton CollegeStewardship Communications2020
End of Fiscal Year Appeal CampaignWheaton College (IL)Direct Mail Appeals2018
Animated GIF E-AppealWheaton College (IL)Email Appeals2020
School History Auction VideoWheeling Country Day SchoolMisc/Other2019
Web-based Annual ReportWheeling Country Day SchoolStewardship Communications2018
Pediatric Center Building AppealWhite Plains HospitalDirect Mail Appeals2019
End of Calendar Year Infographic AppealWhite Plains HospitalDirect Mail Appeals2017
Reunion Alumni E-NewsletterWhitman CollegeMisc/Other2021
 Title Institution Category FY