Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Loyalty Society Mailing PacketVanderbilt UniversityStewardship Communications2021
Donor Loyalty Society Communication PlanVanderbilt UniversityStewardship Communications2019
Donor Loyalty Society Launch MaterialsVanderbilt UniversityStewardship Communications2019
Parent Follow-up Email AppealVCUEmail Appeals2021
Parent Meeting Request EmailVCULeadership Giving Materials2021
Completion Grant Fund Appeal & VideoVCU College of EngineeringEmail Appeals2020
Student Experience Crowdfunding CampaignVillanova UniversitySpecial Campaigns/Challenges2018
Young Alumni Engagement EmailVillanova UniversityEmail Appeals2021
"Cat Cabs" Giving Day Student ActivityVillanova UniversitySpecial Campaigns/Challenges2020
Recent Grad Council OverviewVirginia Commonwealth UniversityVolunteer Materials2020
Alumni Engagement Event PostcardVirginia Institute of Marine Science, William & MaryMisc/Other2021
Day of Giving Appeal with StickerVirginia Institute of Marine Science, William & MaryDirect Mail Appeals2020
50th Reunion Giving OverviewVirginia Military InstituteVolunteer Materials2021
Premium Student Assistance Fund AppealVirginia TechEmail Appeals2021
Giving Day Mailing Targeting Older AlumsVirginia TechDirect Mail Appeals2019
Emergency Fund Infographic AppealViterbo UniversityDirect Mail Appeals2021
Impact ReportWalnut Hill School for the ArtsStewardship Communications2021
Leadership Society Fall AppealWashington & Jefferson CollegeDirect Mail Appeals2021
Leadership Label AppealWashington & Jefferson CollegeDirect Mail Appeals2017
Mid-Day Challenge EmailWashington & Jefferson CollegeEmail Appeals2018
 Title Institution Category FY