Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Finals Kit Parent AppealUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2020
Fall Recent Donor Appeal from StudentUniversity of KentuckyDirect Mail Appeals2021
Student Emergency Fund E-AppealUniversity of La VerneEmail Appeals2020
Impact ReportUniversity of LeicesterStewardship Communications2018
Phonathon Pre-Call PostcardUniversity of LeicesterPhonathon Materials2018
Scholarship Fund AppealUniversity of LeicesterDirect Mail Appeals2018
Giving Day PostcardUniversity of LynchburgDirect Mail Appeals2018
Senior Gift Campaign Donor Roll EmailUniversity of LynchburgEmail Appeals2018
"Fill the Steins" Crowdfunding PlatformUniversity of Maine FoundationSpecial Campaigns/Challenges2018
Giving Day Past Donor EmailUniversity of MarylandSpecial Campaigns/Challenges2021
Faculty and Staff Community CampaignUniversity of MarylandEmail Appeals2021
Spring Alumni Challenge AppealUniversity of MarylandDirect Mail Appeals2021
Family Resource GuideUniversity of Maryland School of MedicineMisc/Other2021
COVID-19 Response LYBUNT AppealUniversity of Maryland School of MedicineDirect Mail Appeals2020
Student Assistance Fund AppealUniversity of Maryland School of MedicineEmail Appeals2020
Medical Family Annual Fund AppealUniversity of Maryland School of MedicineDirect Mail Appeals2019
Frontline Worker Meal CampaignUniversity of Maryland, BaltimoreSpecial Campaigns/Challenges2020
Gift Anniversary PostcardUniversity of Maryland, Baltimore CountyStewardship Communications2021
End of Fiscal Year Video AppealUniversity of Maryland, Baltimore CountyEmail Appeals2020
Donor Stewardship Premium MailingUniversity of MichiganStewardship Communications2020
 Title Institution Category FY