Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Alumni Chair Signers - Direct AppealCollegiate SchoolDirect Mail Appeals2022
Appeal Featuring Scholarship RecipientColorado Mesa University FoundationDirect Mail Appeals2021
QR Code AppealColorado State UniversityDirect Mail Appeals2022
Mother/Daughter Appeal CampaignColorado State UniversityDirect Mail Appeals2022
Reunion Matching Challenge E-AppealColumbia University College of Dental MedicineEmail Appeals2021
Leadership Annual Fund AppealConcordia University, St. PaulDirect Mail Appeals2021
Calendar Year End Gift Matching AppealConcordia University, St. PaulDirect Mail Appeals2021
Appeal from the VP of Student LifeCornell UniversityDirect Mail Appeals2020
Advice to Students - Young Alumni MailerCornell UniversityDirect Mail Appeals2022
Parent Phonathon Follow-up AppealCrespi Carmelite High SchoolPhonathon Materials2021
Symphony Spring AppealCSU, ChicoDirect Mail Appeals2019
Museum Membership E-appealCSU, ChicoEmail Appeals2021
Museum Thank You E-appealCSU, ChicoEmail Appeals2019
Appeal Letter from new VPCSUSMDirect Mail Appeals2022
Vet School Leadership Proposal AppealCummings School of Veterinary Medicine at Tufts UniversityDirect Mail Appeals2021
Acquisition Script for Remote CallersDalhousie UniversityPhonathon Materials2021
#GivingTuesday Food Insecurity CampaignDalhousie UniversitySpecial Campaigns/Challenges2021
Giving Day Thank You VideoDavid Eccles School of Business, University of UtahStewardship Communications2021
Recurring Giving MailerDavidson CollegeDirect Mail Appeals2021
Fall Appeal with Student ProfilesDavidson CollegeDirect Mail Appeals2021
 Title Institution Category FY