Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Giving Day Coffee Sleeve PostcardSeton Hall UniversityDirect Mail Appeals2018
Giving Day Video Featuring StudentsSewickley AcademyMisc/Other2019
Emergency Fund AppealSherman College of ChiropracticDirect Mail Appeals2020
Sample Text MessagesSidwell Friends SchoolSpecial Campaigns/Challenges2017
Fall Appeal Featuring FacultySidwell Friends SchoolDirect Mail Appeals2020
Personalized Loyalty Society AppealSkidmore CollegeDirect Mail Appeals2018
Athletics Crowdfunding CampaignSkidmore CollegeSpecial Campaigns/Challenges2018
Donor Stewardship Email from StudentSkidmore CollegeStewardship Communications2018
Recurring Gift Ad CampaignSmith CollegeMisc/Other2017
Socks for Scholarships AppealSmith CollegeDirect Mail Appeals2021
Giving Day InfographicSouth Dakota State University FoundationStewardship Communications2018
Thanksgiving Soft Appeal with LabelsSouth Dakota State University FoundationDirect Mail Appeals2018
Impact ReportSoutheastern Baptist Theological SeminaryStewardship Communications2019
Student Relief Fund AppealSouthern Adventist UniversityDirect Mail Appeals2020
Virtual Homecoming ActivitiesSouthern Connecticut State UniversityMisc/Other2021
Faculty/Staff Giving Campaign AppealsSouthern Illinois University EdwardsvilleDirect Mail Appeals2020
Student Dates Calendar AppealSouthern Methodist UniversityDirect Mail Appeals2018
Appeal Featuring StudentSouthern Utah UniversityDirect Mail Appeals2020
Board Matching ChallengeSouthwest Minnesota State University FoundationSpecial Campaigns/Challenges2017
Crowdfunding Campaign Donor T-shirtSouthwest Minnesota State University FoundationSpecial Campaigns/Challenges2018
 Title Institution Category FY