Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Scholarship Donors Reminded of ImpactCalifornia State University San MarcosEmail Appeals2021
Parent Appeal from Student in SpanishCalifornia State University, NorthridgeDirect Mail Appeals2022
Alumni Association Scholarship CampaignCalifornia State University, Northridge (CSUN)Special Campaigns/Challenges2021
Crowdfunding Marketing CampaignCalifornia State University, Northridge (CSUN)Special Campaigns/Challenges2019
Greek Life Commons Brick AppealCalifornia University of PennsylvaniaSpecial Campaigns/Challenges2021
Second Ask AppealCambridge in AmericaDirect Mail Appeals2020
Anniversary Card AppealCanisius CollegeDirect Mail Appeals2022
Fall Appeal from StudentCarnegie MellonDirect Mail Appeals2021
Student Supervisor Job DescriptionCarroll UniversityPhonathon Materials2020
5 Year Reunion Letter QR CodeCarroll UniversityDirect Mail Appeals2022
Personalized Whiskey Leadership AppealCarroll UniversitySpecial Campaigns/Challenges2022
Birthday Card Scholarship AppealCentral CollegeSpecial Campaigns/Challenges2021
Film Club-produced Thank You VideoChaminade High SchoolStewardship Communications2022
First Time Donor Stewardship PostcardChaminade High SchoolStewardship Communications2022
Calendar Year End Leadership AppealChatham UniversityDirect Mail Appeals2020
Leadership Donor E-NewsletterChatham UniversityStewardship Communications2021
Leadership Society BrochureChoate Rosemary HallLeadership Giving Materials2021
Parent Nondonor AppealChrist Church Episcopal SchoolDirect Mail Appeals2021
End of Year Holiday-themed AppealChrist Church Episcopal SchoolDirect Mail Appeals2020
Recent Grad $5 Ask Appeal PostcardsCollege of DuPageSpecial Campaigns/Challenges2019
 Title Institution Category FY