Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Parent Lapsed & Nondonor Calling ScriptsNorthern Arizona UniversityPhonathon Materials2020
Modified Giving Day CampaignNorthern Arizona UniversitySpecial Campaigns/Challenges2020
Alumni Association Impact ReportNorthern Illinois UniversityStewardship Communications2019
COVID-19 Alumni NewsletterNorthern Illinois University Alumni AssociationMisc/Other2020
Leadership Proposal Style AppealNorthern Illinois University FoundationDirect Mail Appeals2020
Music Department Appeal LetterNorthwest College FoundationDirect Mail Appeals2018
Faculty/Staff Pennant Campaign AppealNorthwest Missouri State UniversityDirect Mail Appeals2018
Fall Appeal Featuring StudentNorthwestern CollegeDirect Mail Appeals2020
Fall Appeal LetterNorthwestern College (Orange City, IA)Direct Mail Appeals2018
Regional Board Member Job DescriptionNorthwestern UniversityVolunteer Materials2021
Leadership Society BrochureNorthwestern UniversityLeadership Giving Materials2021
Phonathon Pledge Reminder LetterNYUPhonathon Materials2021
Alumni Annual Dues with Premium AppealOakland City UniversityDirect Mail Appeals2020
Senior Gift Campaign Video & AppealOakland UniversitySpecial Campaigns/Challenges2019
Annual ReportOakwood SchoolStewardship Communications2018
#GivingTuesday Alumni Giving Week PlanOakwood SchoolSpecial Campaigns/Challenges2021
Spring Appeal Featuring StudentOberlin College and ConservatoryDirect Mail Appeals2020
Participation Incentive for Giving DayOccidental CollegeEmail Appeals2021
Last Gift Date Anniversary AppealOhio Northern UniversityDirect Mail Appeals2021
50th Reunion Pin and PostcardOhio Northern UniversityStewardship Communications2020
 Title Institution Category FY