Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Giving Day MailerMustard Seed CommunitiesDirect Mail Appeals2019
Giving Day Last Chance EmailMustard Seed CommunitiesEmail Appeals2019
Alumni Participation MailingNational Cathedral SchoolDirect Mail Appeals2018
First Giving Day Impact ReportNC State UniversitySpecial Campaigns/Challenges2019
Parents Leadership Giving AppealNC State UniversityDirect Mail Appeals2020
Parents Partners Program BrochureNC State UniversityLeadership Giving Materials2019
Appeal with Customized Donor ImpactNC State UniversityDirect Mail Appeals2020
Leadership Donor Fall AppealNebraska Wesleyan UniversityDirect Mail Appeals2021
President's Donor Stewardship LetterNebraska Wesleyan UniversityStewardship Communications2021
"#CountMeIn" Giving DayNew Garden Friends SchoolSpecial Campaigns/Challenges2018
Thanksgiving Video From Annual Fund TeamNew York UniversityStewardship Communications2021
Annual Fund Case Statement BrochureNewark AcademyDirect Mail Appeals2018
"Imagine..." Appeal MailingNewark AcademyDirect Mail Appeals2018
Fall Brochure AppealNewark AcademyDirect Mail Appeals2021
Fall Infographic AppealNichols CollegeDirect Mail Appeals2020
"Creating Opportunities" Appeal MailingNichols CollegeDirect Mail Appeals2018
Year-In-Review InfographicNichols CollegeStewardship Communications2018
First Time Donor PostcardNichols CollegeStewardship Communications2018
60th Reunion Solicitation PacketNichols SchoolDirect Mail Appeals2021
Caller Generic Thank You VideoNorthern Arizona UniversityPhonathon Materials2021
 Title Institution Category FY