Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
"coMMunity" Calendar Year End AppealMount Mercy UniversityDirect Mail Appeals2017
Athletics Endowment Fund AppealMount Mercy UniversityDirect Mail Appeals2021
Nursing White Coat AppealMount Mercy UniversityDirect Mail Appeals2022
Student Video Follow-up AppealMount Mercy UniversityDirect Mail Appeals2020
Fall Appeal LetterMount Saint Mary CollegeDirect Mail Appeals2018
Annual Report with Wedding AnnouncementsMt. Bethel Christian AcademyStewardship Communications2022
Non-Profit Organization First Giving DayMustard Seed CommunitiesSpecial Campaigns/Challenges2018
Calendar Year End AppealMustard Seed CommunitiesDirect Mail Appeals2020
Giving Day MailerMustard Seed CommunitiesDirect Mail Appeals2019
Giving Day Last Chance EmailMustard Seed CommunitiesEmail Appeals2019
Alumni Participation MailingNational Cathedral SchoolDirect Mail Appeals2018
First Giving Day Impact ReportNC State UniversitySpecial Campaigns/Challenges2019
Parents Leadership Giving AppealNC State UniversityDirect Mail Appeals2020
Parents Partners Program BrochureNC State UniversityLeadership Giving Materials2019
Appeal with Customized Donor ImpactNC State UniversityDirect Mail Appeals2020
Leadership Donor Fall AppealNebraska Wesleyan UniversityDirect Mail Appeals2021
President's Donor Stewardship LetterNebraska Wesleyan UniversityStewardship Communications2021
"#CountMeIn" Giving DayNew Garden Friends SchoolSpecial Campaigns/Challenges2018
Thanksgiving Video From Annual Fund TeamNew York UniversityStewardship Communications2021
Annual Fund Case Statement BrochureNewark AcademyDirect Mail Appeals2018
 Title Institution Category FY