Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Internal E-Solicitation Creation GuideLoma Linda University HealthMisc/Other2018
Holiday Appeal LetterLoma Linda University HealthDirect Mail Appeals2017
Alumni Participation Crowdfunding PlanLong Island UniversitySpecial Campaigns/Challenges2020
Giving Day Ambassador GuideLongwood UniversityVolunteer Materials2020
Planned Giving BrochureLongy School of Music of Bard CollegeLeadership Giving Materials2018
Year End Appeal With Handwritten NoteLongy School of Music of Bard CollegeDirect Mail Appeals2018
Year End Appeal Featuring New BrandingLongy School of Music of Bard CollegeDirect Mail Appeals2019
Coaster Premium Appeal CampaignLoras CollegeSpecial Campaigns/Challenges2019
Lapsed Donor Challenge AppealLoras CollegeDirect Mail Appeals2021
Municipal Day of Giving School AppealLouise S. McGehee SchoolMisc/Other2021
End of Calendar Year Card AppealLoyola AcademyDirect Mail Appeals2019
Appeal Featuring Current StudentsLoyola AcademyDirect Mail Appeals2020
Sock Premium Appeal CampaignLoyola University ChicagoEmail Appeals2020
GOLD Reunion Invoice AppealLoyola University ChicagoDirect Mail Appeals2021
Endowment Fund AppealLoyola University ChicagoDirect Mail Appeals2021
Reunion Year Giving Tuesday E-AppealLoyola University Chicago School of LawEmail Appeals2021
Annual Fund Premium Self-MailerLoyola University New OrleansDirect Mail Appeals2021
LGO Donor Touchpoint PlansLSU FoundationLeadership Giving Materials2019
Annual Giving Officer Job DescriptionLSU FoundationLeadership Giving Materials2019
Stewardship PostcardLSU FoundationStewardship Communications2018
 Title Institution Category FY