Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Annual Fund Premium Self-MailerLoyola University New OrleansDirect Mail Appeals2021
LGO Donor Touchpoint PlansLSU FoundationLeadership Giving Materials2019
Annual Giving Officer Job DescriptionLSU FoundationLeadership Giving Materials2019
Stewardship PostcardLSU FoundationStewardship Communications2018
Tech Tag AppealMalone UniversityDirect Mail Appeals2018
Multichannel Fiscal Year End Giving WeekManor CollegeSpecial Campaigns/Challenges2018
Annual Fund Overview Fall AppealMarian Catholic High SchoolDirect Mail Appeals2019
50 Year Consecutive Donor NotesMarietta CollegeStewardship Communications2021
Virtual "Stadium Fill" Athletics AppealMarietta CollegeSpecial Campaigns/Challenges2021
Face Mask Premium AppealMarietta CollegeDirect Mail Appeals2021
Athletic Fund AppealMarquette UniversityEmail Appeals2020
President's Appeal & Alumni Assoc. InfoMarshall UniversityDirect Mail Appeals2020
Calendar Year End Holiday Card AppealMarshall UniversityDirect Mail Appeals2021
Volunteer Calling & Text ScriptMary Institute and Saint Louis Country Day School (MICDS)Volunteer Materials2021
Facebook Fundraisers GuideMary McDowell Friends SchoolMisc/Other2022
Giving Day Save-the-DateMaryland Institute College of ArtDirect Mail Appeals2018
Challenge Grant AppealMarymount Manhattan CollegeSpecial Campaigns/Challenges2020
Fall Appeal Featuring StudentsMarywood UniversityDirect Mail Appeals2021
Leadership Society Invitation AppealMarywood UniversityDirect Mail Appeals2019
Fall Direct Mail AppealMarywood UniversityDirect Mail Appeals2021
 Title Institution Category FY