Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Coaster Premium Appeal CampaignLoras CollegeSpecial Campaigns/Challenges2019
Lapsed Donor Challenge AppealLoras CollegeDirect Mail Appeals2021
Municipal Day of Giving School AppealLouise S. McGehee SchoolMisc/Other2021
End of Calendar Year Card AppealLoyola AcademyDirect Mail Appeals2019
Appeal Featuring Current StudentsLoyola AcademyDirect Mail Appeals2020
Sock Premium Appeal CampaignLoyola University ChicagoEmail Appeals2020
GOLD Reunion Invoice AppealLoyola University ChicagoDirect Mail Appeals2021
Endowment Fund AppealLoyola University ChicagoDirect Mail Appeals2021
Reunion Year Giving Tuesday E-AppealLoyola University Chicago School of LawEmail Appeals2021
Annual Fund Premium Self-MailerLoyola University New OrleansDirect Mail Appeals2021
LGO Donor Touchpoint PlansLSU FoundationLeadership Giving Materials2019
Annual Giving Officer Job DescriptionLSU FoundationLeadership Giving Materials2019
Stewardship PostcardLSU FoundationStewardship Communications2018
Tech Tag AppealMalone UniversityDirect Mail Appeals2018
Multichannel Fiscal Year End Giving WeekManor CollegeSpecial Campaigns/Challenges2018
Annual Fund Overview Fall AppealMarian Catholic High SchoolDirect Mail Appeals2019
50 Year Consecutive Donor NotesMarietta CollegeStewardship Communications2021
Virtual "Stadium Fill" Athletics AppealMarietta CollegeSpecial Campaigns/Challenges2021
Face Mask Premium AppealMarietta CollegeDirect Mail Appeals2021
Athletic Fund AppealMarquette UniversityEmail Appeals2020
 Title Institution Category FY