Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
"May the 4th" Giving DayKeuka CollegeSpecial Campaigns/Challenges2018
"We Miss You" End of Year AppealKimball Union AcademyDirect Mail Appeals2019
Volunteer HandbookKing SchoolVolunteer Materials2018
Annual Fund Impact Fall AppealKing's CollegeDirect Mail Appeals2020
EOY Reminder to almost Lapsed DonorsKnox CollegeEmail Appeals2022
Fiscal Year End Scholarship AppealKnox CollegeDirect Mail Appeals2018
Alumni Profiles Spring Appeal SeriesKnox CollegeDirect Mail Appeals2019
Alumni MagazineKnoxville Catholic High SchoolMisc/Other2020
"Power of One" Direct Mail AppealKU EndowmentDirect Mail Appeals2020
Endowment Appeal with Calendar PremiumKU EndowmentDirect Mail Appeals2020
Special Institute AppealKU Endowment AssociationDirect Mail Appeals2019
Christmas Card AppealLa Salle UniversityDirect Mail Appeals2017
"Connections" MagazineLafayette Catholic School SystemMisc/Other2018
Parents Council Update & SurveyLafayette CollegeVolunteer Materials2018
"White Out" Student Philanthropy EffortLake Ridge AcademySpecial Campaigns/Challenges2018
Direct Mail AppealLambda Chi Alpha Educational FoundaitonDirect Mail Appeals2020
"Ice Cream" Parent Giving PostcardLancaster Country Day SchoolDirect Mail Appeals2018
Fall Appeal Highlighting COVID-19 NeedsLearning Prep SchoolDirect Mail Appeals2021
Annual Fund BrochureLearning Prep SchoolDirect Mail Appeals2021
Fall Appeal Featuring MagnetLearning Prep SchoolDirect Mail Appeals2021
 Title Institution Category FY