Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Appeal Featuring Rebranded Annual FundUniversity of Rhode Island Foundation & Alumni EngagementDirect Mail Appeals2021
End of Fiscal Year E-AppealUniversity of San DiegoEmail Appeals2020
Recurring Giving Pint Glass PromotionUniversity of St. ThomasSpecial Campaigns/Challenges2018
White Coat AppealUniversity of Tennessee Health Science CenterDirect Mail Appeals2021
Alumni Association Decal AppealUniversity of Texas Medical Branch - GalDirect Mail Appeals2020
Giving Day Early Participation AppealUniversity of the PacificDirect Mail Appeals2020
Donor Impact Report Featuring StudentsUniversity of Vermont FoundationStewardship Communications2019
Student Club Competition CampaignUniversity of Vermont FoundationSpecial Campaigns/Challenges2021
Planned Gift Beneficiary AppealUniversity of Vermont FoundationDirect Mail Appeals2021
Leadership Annual Donor WallUniversity of VirginiaLeadership Giving Materials2021
Cancer Center Lapsed Donor AppealUniversity of VirginiaDirect Mail Appeals2021
Giving Day Volunteer InstructionsUniversity of VirginiaVolunteer Materials2021
Leadership Donor President's AppealUniversity of VirginiaLeadership Giving Materials2021
Meaningful Call Student FormUniversity of VirginiaPhonathon Materials2021
Reunion Giving Volunteer Training ManualUniversity of VirginiaVolunteer Materials2021
Graphic Depiction of Funding SourcesUniversity of Wisconsin- River FallsDirect Mail Appeals2019
Leadership Annual Donor Appeal PackageUniversity of Wyoming FoundationDirect Mail Appeals2022
Giving Day Impact ReportUniversity of Wyoming FoundationStewardship Communications2022
Giving Day ChallengesUrsinus CollegeSpecial Campaigns/Challenges2021
Giving Day Direct Mail Appeal LetterUrsinus CollegeSpecial Campaigns/Challenges2020
 Title Institution Category FY