Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Arts Center Subscription & AppealAuburn UniversityDirect Mail Appeals2020
Faculty & Staff Campaign Lapel PinsAuburn UniversityStewardship Communications2018
11 Steps to Phonathon Success ChecklistAuburn UniversityPhonathon Materials2018
Pre-Populated Loyalty Society MailerAuburn UniversityDirect Mail Appeals2018
Appeal Featuring StudentAuburn UniversityDirect Mail Appeals2017
Student Hardship Fund Appeal EmailAuburn UniversityEmail Appeals2019
President's Vision Appeal LetterAuburn UniversityDirect Mail Appeals2018
Alumni Funded Scholarship for SeniorsAve Maria UniversitySpecial Campaigns/Challenges2020
Fall Appeal Featuring Archive PhotosAvon Old Farms SchoolDirect Mail Appeals2021
Parent COVID Return to Campus AppealAvon Old Farms SchoolEmail Appeals2021
#TeacherTuesday Campaign MaterialsAvon Old Farms SchoolSpecial Campaigns/Challenges2020
Grandparent Information RequestAvon Old Farms SchoolMisc/Other2021
Non-Solicit Engagement Texting CampaignAzusa Pacific UniversityPhonathon Materials2020
General Calling ScriptBabson CollegePhonathon Materials2021
Phonathon Pledge Reminder Email & VideoBabson CollegePhonathon Materials2021
"We Want You Back" Past Donor MailingBabson CollegeDirect Mail Appeals2018
Calendar Year End AppealBabson CollegeDirect Mail Appeals2017
Academic Center Restricted Giving AppealBabson CollegeDirect Mail Appeals2018
Draft Honor Roll AppealBabson CollegeDirect Mail Appeals2019
Campaign Steering Committee ToolkitBaker UniversityVolunteer Materials2017
 Title Institution Category FY