Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Fall Renewal Student Assistance AppealBirmingham-Southern CollegeDirect Mail Appeals2021
Scholarship Appeal with Student StoriesBirmingham-Southern CollegeEmail Appeals2022
Alum Contact Info Update Email to ParentBishop O'Dowd High SchoolMisc/Other2021
Giving Day E-AppealsBishop O'Dowd High SchoolEmail Appeals2021
End of Fiscal Year AppealBloomsburg University FoundationDirect Mail Appeals2021
Back to School AppealBoard of Child CareDirect Mail Appeals2022
Student Support & Tax Credit AppealBoise State UniversityDirect Mail Appeals2022
End of Calendar Year AppealBoston CollegeEmail Appeals2021
Young Alumni Postcard with StickerBoston UniversityStewardship Communications2022
Business School Dean's AppealBrandeis UniversityDirect Mail Appeals2021
Parent Leadership Council InvitationBrandeis UniversityLeadership Giving Materials2021
Valentine's Day Challenge E-AppealBrehm Preparatory School FoundationEmail Appeals2021
Renewal Appeal with QR CodeBrentwood SchoolDirect Mail Appeals2021
Brown UniversityPhonathon Materials2020
First Year Alum Connection MailerBYUDirect Mail Appeals2021
Parent Giving Informational FlyerCal PolyMisc/Other2019
Fall Appeal with Variable AskCalifornia Institute of TechnologyDirect Mail Appeals2021
Crowdfunding Launch VideoCalifornia State University San MarcosMisc/Other2022
Giving Day ChallengeCalifornia State University San MarcosSpecial Campaigns/Challenges2019
Lybunt Renewal AppealCalifornia State University San MarcosDirect Mail Appeals2022
 Title Institution Category FY