Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Spring Dean's Appeal & Give Day ReminderUniversity of HoustonDirect Mail Appeals2021
Fall Recent Donor Appeal from StudentUniversity of KentuckyDirect Mail Appeals2021
Giving Day Past Donor EmailUniversity of MarylandSpecial Campaigns/Challenges2021
Spring Alumni Challenge AppealUniversity of MarylandDirect Mail Appeals2021
Parent and Family Legacy Gift AppealUniversity of Maryland College of Information StudiesDirect Mail Appeals2022
Frontline Worker Meal CampaignUniversity of Maryland, BaltimoreSpecial Campaigns/Challenges2020
Gift Anniversary PostcardUniversity of Maryland, Baltimore CountyStewardship Communications2021
Donor Stewardship Premium MailingUniversity of MichiganStewardship Communications2020
Law School Fund 60th Anniversary AppealUniversity of Michigan Law SchoolDirect Mail Appeals2022
Spring Scholarship Fund AppealUniversity of MissouriDirect Mail Appeals2021
Recent Donor Scholarship AppealUniversity of Missouri-St. LouisDirect Mail Appeals2021
Customized LYBUNT & Lapsed Donor AppealUniversity of North Dakota Alumni AssociationDirect Mail Appeals2022
President's Inauguration Year End AppealUniversity of North Dakota Alumni AssociationDirect Mail Appeals2021
Parent Meeting Request EmailUniversity of OregonLeadership Giving Materials2021
Parents Leadership Council BrochureUniversity of OregonVolunteer Materials2021
Lapsed Donor Giving History AppealUniversity of PennsylvaniaDirect Mail Appeals2019
Reunion Appeal from Volunteer LeadersUniversity of PennsylvaniaDirect Mail Appeals2021
Stewardship Postcard with QR CodeUniversity of PittsburghStewardship Communications2021
Segmented Reunion AppealUniversity of Puget SoundDirect Mail Appeals2019
Leadership Donor Quarterly E-NewsletterUniversity of Puget SoundStewardship Communications2020
 Title Institution Category FY