Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Fiscal Year End Letter AppealPrincipiaDirect Mail Appeals2021
Greeting Card Fall Stewardship MailingPurdue for Life FoundationStewardship Communications2022
Sweaters for ScholarshipsRed Deer PolytechnicSpecial Campaigns/Challenges2022
Leadership Donor Stewardship CardRegis CollegeStewardship Communications2021
Update your Info - Alumni MailerRoncalli High SchoolMisc/Other2022
Virtual Scholarship CelebrationRowan UniversityStewardship Communications2021
Lapsed LYBUNT AppealSaint John's University (MN)Direct Mail Appeals2021
Leadership Donor Appeal from PeerSaint Mary's University of MinnesotaDirect Mail Appeals2021
Leadership Donor Stewardship NewslettersSaint Mary's University of MinnesotaStewardship Communications2021
Phonathon Rebranding EffortSaint Mary's University of MinnesotaPhonathon Materials2021
Phonathon Caller ContractSaint Mary's University of MinnesotaPhonathon Materials2021
Engagement Call, Email & Text ScriptsSamford UniversityPhonathon Materials2020
Summer Program Participants AppealSan Francisco University High SchoolDirect Mail Appeals2020
Parent Brochure-style AppealSan Francisco University High SchoolDirect Mail Appeals2021
Head of School Alumni AppealSandy Spring Friends SchoolDirect Mail Appeals2017
Appeal Series Featuring StudentsScripps ResearchDirect Mail Appeals2021
Scholarship Appeal Using Affluent ScoresSDSU FoundationDirect Mail Appeals2021
Giving Day Social Ambassador ToolkitSDSU FoundationVolunteer Materials2021
Giving Day Plan and MaterialsSDSU FoundationSpecial Campaigns/Challenges2021
Leadership Donor Bi-Annual E-NewsletterSeattle UniversityStewardship Communications2021
 Title Institution Category FY