Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
"Connection" Young Alumni BrochureDavidson CollegeDirect Mail Appeals2017
"One Signature" Giving DayDeerfield AcademySpecial Campaigns/Challenges2018
Giving Day Results Stewardship EmailDelbarton SchoolSpecial Campaigns/Challenges2021
Giving Day Save-the-DateDickinson CollegeDirect Mail Appeals2018
Fall Appeal to Non-Donor AlumniDominican University of CaliforniaDirect Mail Appeals2021
Invoice-style Lapsed Donor AppealDominican University of CaliforniaDirect Mail Appeals2021
Alumni Affinity Direct Mail AppealDominican University of CaliforniaDirect Mail Appeals2020
Bracket-style Fundraising CampaignDrexel UniversitySpecial Campaigns/Challenges2021
Alumni & Student Start-up Fund CampaignDrexel UniversitySpecial Campaigns/Challenges2021
Phonathon "Missed You" Follow-up EmailDrury UniversityPhonathon Materials2020
Label Appeal Follow-up EmailDrury UniversityEmail Appeals2020
Phonathon Training WorksheetDuke UniversityPhonathon Materials2018
Phone Script Writing WorksheetDuke UniversityPhonathon Materials2020
Student Philanthropy Perceptions SurveyDuke UniversityMisc/Other2019
"Thank You" Renewal AppealDunwoody College of TechnologyDirect Mail Appeals2018
Welcome Back Participation CampaignDurham AcademySpecial Campaigns/Challenges2022
Fall Mini-Campaign E-AppealDurham AcademyEmail Appeals2021
Spring Lapsed Donor AppealEastern Illinois UniversityDirect Mail Appeals2021
Student Athlete Voter Drive VideoEastern Oregon UniversitySpecial Campaigns/Challenges2020
Giving Tuesday Now ChallengeEastern Virginia Medical SchoolEmail Appeals2020
 Title Institution Category FY