University of North Florida Foundation

Audience General
Purpose Other
Click image to view complete sample
Description

As part of division-wide efforts to clean up their data, a print postcard was mailed in the spring to alumni whose record contained a good address but lacked a good email or phone number. The piece reminded alumni that the only way to receive information about alumni events and news is to make sure their contact information is up to date. It included a QR code, which people could scan and be taken to an online form to submit updates, and T-shirts were given away as an incentive for people to respond. The mailing was a huge success and resulted in over 2,900 record updates. Go Osprey!

Submitted By Kristy Herrington – Director of Annual Giving
Year 2023
Award Recipient