California State University San Marcos

Audience Faculty/Staff
Purpose Appeal
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Dibs 2023 Video and Script
Dibs, our employee giving campaign, is back for our 6th year at CSUSM. All Employees have the opportunity to call “Dibs” – temporarily name a location on campus, on over 100 locations on campus that will proudly showcase their Dibs sign with their name for the month of October.

This year, we decided to advertise for the employee campaign by producing a script and video by employees, for employees. In this video, we highlight a few past donors and showcased the easy process from start to finish. This Video has made helped us increase donors participation and we have already exceeded last years total with 24 days left in the campaign!

Submitted By Alejandra Perkins – Digital Giving Specialist
Year 2023
Award Recipient