Campbell University

Audience General
Purpose Appeal – Giving Day
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This mailer targeted 6,000 alumni. The list was a mix of Lybunt, Sybunt and First Time Donors. Each mailer was coded for tracking. The idea behind the challenge was similar to the Travelosity gnome. We wanted donors to show us where they are now using social media and the University mascot cutout.

Submitted By Robin Gordon – Director of Annual Giving
Year 2023
Award Recipient