Ohio Wesleyan University

Audience General
Purpose Appeal – Giving Day
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Description This tri-fold self-mailer was sent out in the lead up to their giving day. It included messages and images about paths, footsteps and journeys to show how the collective effort of alumni support can help lead the way. The mailing helped raise awareness about the big day, secured some early gifts, and promoted a matching gift challenge from a prominent alum.
Submitted By Julia Hatfield – Director of Annual Giving
Year 2022
Award Recipient