|Appeal – General
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|As part of their month-long spring faculty and staff campaign called “FUNd Drive”, the annual giving team delivered these colorful appeals to employees around campus. One side of the piece included a QR code, which people could scan and be taken to a website to learn more and make their gift. The other side of the piece read “This Bulldog Gave Back” and included a line where donors could write in the area they supported before proudly hanging it outside their office door for their colleagues to see. The campaign ended with an 86% employee participation rate.
|Anna Dietrich – Assistant Director of Annual Giving