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Poll Results: Premiums as Donor Incentives

Research conducted on 09/26/2024

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.


Over the past year, how much were premiums used in your appeals?


Do you think premiums distract from an appeal’s “philanthropic purpose”?


Where do you think premiums (would) have the biggest impact for YOUR program?


 


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.