Broad-Based Campaign Manager

Posted on 03/29/2024

Virginia Tech

Blacksburg, VA

The Broad-Based Campaign Manager is a member of the Annual Giving team and assists in the planning and implementation for all broad-based campaign types such as direct mail, email, SMS, crowdfunding, and digital micro campaigns, student organization fundraising, or other personal digital outreach to achieve donor growth goals. As a member of the Annual Giving team, this role has high visibility with the colleges and units serving as a unit liaison to assist the unit in achieving alumni participation goals.

Duties and Responsibilities:

  • Collaborates with teammates and cross-functional colleagues to carry out the designated duties and responsibilities for the university’s annual giving program focusing on long-term, multi-year objectives for growing revenue and participation of alumni donors
  • The Broad-Based Campaign Manager is a strong, individual contributor who works collaboratively to determine strategy in order to deliver on project and annual fundraising goals
  • This role collaborates with the Associate Director, Broad-Based Campaigns to set strategy for all annual giving campaign channels and solicitations to successfully retain, reactivate, and acquire new alumni donors

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